The Smarter Together Series was an unprecedented event for building product manufacturers that brought together leading experts from multidisciplinary fields to share transformational strategies to reach, and build relationships with, architects.
It’s not too late! If you weren’t able to attend live, you can still purchase the recordings and watch the series. Each day’s content provides inspirational leadership insights and tactical, pragmatic tools based on assessment of the construction ecosystem, analysis of architecture practice, adaptation of marketing strategies, and alignment of organizational values.
Simon T. Bailey
The Future is for Sale
Construction Needs Precision to Increase Leverage & Drive Efficiency
Why BIM Should be at the Center of Your Business Strategy
Beyond Specification – How to Maximize Results During Bidding.
Construction Market Economic Forecast
Point to Point
Re-Imagining Building Materials Marketing for a New Economy
How to Compete With Shifts in Brands and Suppliers
Phil Bernstein, Yale
Five Things About the Future of Architecture: Technology, Practice, and Opportunities for BPMs
Data and Insights into the Mind of the Architect and Firm Culture
Ricardo Rodriguez, MBCC Group
Leveraging the AECO Project Delivery Tech Stack for
Collaborative Product Development Between BPMs and Architects
Building & Remodeling Brand Relationships with Architects
Point to Point
Common Pitfalls of an Architect Marketing Strategy.
What do Architects Say About Your Product Marketing?
Perry Hardt, Deltek
Embracing the Tech Marketing Mindset in a Legacy Industry
Results-Driven Branding and Marketing in the New Normal
High Conversion Digital Strategies for BPMs
Top 5 SEM Strategies the Building Products Industry Should be Using Today
Lee Sellers, Visible Impact
The New Normal: A Roadmap to Sales and Marketing in a Post- COVID Digital World
Demystifying Specification Sites: How to Know Where to Invest and Get Positive ROI
Converting Brand Equity into Sales Opportunity
Aligning Your Values with Your Customers
Racial and Gender Equity in Construction
Enabling Equitable, Inclusive Communities
Integrating Your Values into Your Supply Chain
Eric Corey Freed, CannonDesign
Transforming Our Industry Overnight (After Waiting for 30 Years)
Ed Mazria, Architecture 2030
The Climate Challenge for the Construction Industry