The Smarter Together Series is a new AIA experience designed specifically for building product manufacturers. This unprecedented event will bring together leading experts from multidisciplinary fields to share transformational strategies to reach, and build relationships with, architects.

Join us for a series of virtual events that provide inspirational leadership insights and tactical, pragmatic tools based on assessment of the construction ecosystem, analysis of architecture practice, adaptation of marketing strategies, and alignment of organizational values.

Pricing options:

Both options include access to archived webinars.

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An inspirational series dedicated to transforming how the industry collaborates in order to create a healthier, more equitable built environment.

For speaker bios and more details about their session, please visit AIAU>

June 2:
Assess The State of the Construction Ecosystem
10:30am ET
Opening remarks
11am ET
Keynote:
Simon T. Bailey
The Future is for Sale
Noon
Tiffany Hosey,
BuilDATAnalytics

Construction Needs Precision to Increase Leverage & Drive Efficiency
12:30pm ET
Benjamin Glunz, Anguleris
Why BIM Should be at the Center of Your Business Strategy
1pm ET
Derek Guffey, ConstructConnect
Beyond Specification – How to Maximize Results During Bidding.
1:30pm ET
Break
2pm ET
Kermit Baker, The American Institute of Architects
Construction Market Economic Forecast
3pm ET
Megan Kacvinsky,
Point to Point

Re-Imagining Building Materials Marketing for a New Economy
3:30pm ET
Grant Farnsworth,
Farnsworth Group

How to Compete With Shifts in Brands and Suppliers
June 3:
Analyze The Evolution of Architectural Practice
10:30am ET
Opening remarks
11am ET
Keynote:
Phil Bernstein, Yale
Five Things About the Future of Architecture: Technology, Practice, and Opportunities for BPMs
Noon
Nik Werk, B2B International
Data and Insights into the Mind of the Architect and Firm Culture
12:30pm ET
Michael Heinsdorf, Deltek
Ricardo Rodriguez, MBCC Group

Leveraging the AECO Project Delivery Tech Stack for
BPM Success
1pm ET
Adam Mowrey,
Farnsworth Group

Collaborative Product Development Between BPMs and Architects
1:30pm ET
Break
2pm ET
Kent Panther, Wray Ward
Building & Remodeling Brand Relationships with Architects
3pm ET
Jake Kellogg and
Martha Capps,
Point to Point

Common Pitfalls of an Architect Marketing Strategy.
3:30pm ET
Alex Bachrach,
BNP Media

What do Architects Say About Your Product Marketing?
June 8:
Adapt To New Strategies for Sales and Marketing Excellence
10:30am ET
Opening remarks
11am ET
Keynote:
Perry Hardt, Deltek
Embracing the Tech Marketing Mindset in a Legacy Industry
Noon
Mark Ganton, Brian J. Ganton & Associates
Results-Driven Branding and Marketing in the New Normal
12:30pm ET
Zach Williams, Venveo
High Conversion Digital Strategies for BPMs
1pm ET
Lisa Raehsler, Big Click
Top 5 SEM Strategies the Building Products Industry Should be Using Today
1:30pm ET
Break
2pm ET
Tom Rousseau, Alignment Advisors LLC
Lee Sellers, Visible Impact
The New Normal: A Roadmap to Sales and Marketing in a Post- COVID Digital World
3pm ET
Brady Cohen, Point to Point
Demystifying Specification Sites: How to Know Where to Invest and Get Positive ROI
3:30pm ET
Arnie Begler, Pipitone Group
Converting Brand Equity into Sales Opportunity
June 10:
Align Your Values to Drive New Value
10:30am ET
Opening remarks
11am ET
Keynote:
David Allison
Aligning Your Values with Your Customers
Noon
Practitioners’ Perspectives
Racial and Gender Equity in Construction
1pm ET
Mindy Thompson Fullilove, The New School
Enabling Equitable, Inclusive Communities
1:30pm ET
Break
2pm ET
Justin Dillon, FRDM
Integrating Your Values into Your Supply Chain
3pm ET
Eric Corey Freed, CannonDesign
Transforming Our Industry Overnight (After Waiting for 30 Years)
3:30pm ET
Ed Mazria, Architecture 2030
The Climate Challenge for the Construction Industry